“Success is liking yourself, liking what you do and liking how you do it.” – Maya Angelou So many conversations I have with friends, family and colleagues center on this idea of colliding personal and professional passions, being more intentional about working with purpose and trying to find more joy in every moment. Across sectors, …
CSR Grows in 2016 as Companies Embrace Employees’ Values Read More »
Corporates should be socially sensitive and work as enablers of government, said entrepreneur and chairperson of IIMB Board of Governors Kiran Mazumdar Shaw, vouching strongly for corporate social responsibility. She was part of a panel discussion on ‘Creating greater business impact through enhanced CSR,’ at IIMBue- 2016, the institute’s annual leadership summit.
In high school, it was common and acceptable to seek out service opportunities for prestige, not necessarily for strong belief in advancing an organization’s goals. We did what we thought we needed to do in order to get into our college of choice, and in college we look for service experiences that at least …
WorldView: Reeking corporate social responsibility Read More »
Without a coercive enforcement mechanism, it is unlikely that the law will yield effective results. The Companies Act 2013 requires large (above a specified threshold level) firms to spend 2% of their net profits on corporate social responsibility (CSR) projects.
Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives from brands based in their own country as opposed to foreign or global corporations, according to a new study that includes a University of Kansas marketing and consumer behavior researcher. The researchers found …
Does corporate social responsibility marketing work? Read More »
