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Why Brands Should Focus on Social Change, not Philanthropy

Companies like Walmart are realising that consumers and shareholders trust businesses that incorporate good values Walmart is extremely generous, giving away over $1bn in cash and product annually – but it’s still viewed by the public as one of the least responsible companies on the planet, and is a continual target ofboycotts and protests. Wells Fargo donated …

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How Corporate India Can Leverage a Mandatory CSR Bill to Shift Gears For the Long Term

India, the third largest economy by purchasing power parity (PPP), has a new Companies Bill that nudges certain companies to invest two percent of their profits in corporate social responsibility [CSR] . While several thought leaders have categorically called it a misadventure, I choose to be optimistic. Not only because I believe it is a …

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