With the average tenure of a FTSE-100 company CEO at just five years, many business leaders struggle to leave a long-term legacy of sustainability It can be a lonely place at the top, with CEOs under greater public scrutiny than at any other time in history. Photograph: /Alamy What will I be remembered for? …
CEO’s, will you leave behind a lasting legacy of Sustainability? Read More »
Soda CSR campaigns echo tobacco CSR in their focus on the consumer and in their likely intent to thwart regulation. Soda CSR differs from tobacco in its explicit appeals to youth and in the aggressive launch of comprehensive campaigns soon after soda was linked to obesity. Soda and Tobacco CSR Shifts Responsibility from the Corporation …
A McKinsey survey showed that 76 percent of executives believe corporate social responsibility is critical to long-term share price and 55 percent report that it can boost a firm’s reputation. CSR also allows firms to differentiate themselves against competitors, which is an important competitive factor for brand firms. This means that CSR is good for …
During the last few years, corporate responsibility and sustainability have transitioned out of the silos and into the mainstream. Shared-value is the new reality and collaboration between even the biggest competitors is increasingly prevalent. Corporate Social Responsibility (CSR) is becoming systemic and vital for businesses in all industries and sectors. Even small and mid-sized companies …
5 Tips for measuring the Impact of your CSR program Read More »
