Self-interest. What’s in it for me? This is the true heart of CSR and stakeholder engagement. How could it be otherwise? Why would companies, individuals, communities and others not act in their own interest? CSR is simply about finding ways to align those self-interests. CSR is about finding ways that you win by helping other …
Eight self-interested steps to creating a CSR Program Read More »
With the average tenure of a FTSE-100 company CEO at just five years, many business leaders struggle to leave a long-term legacy of sustainability It can be a lonely place at the top, with CEOs under greater public scrutiny than at any other time in history. Photograph: /Alamy What will I be remembered for? …
CEO’s, will you leave behind a lasting legacy of Sustainability? Read More »
Soda CSR campaigns echo tobacco CSR in their focus on the consumer and in their likely intent to thwart regulation. Soda CSR differs from tobacco in its explicit appeals to youth and in the aggressive launch of comprehensive campaigns soon after soda was linked to obesity. Soda and Tobacco CSR Shifts Responsibility from the Corporation …
A McKinsey survey showed that 76 percent of executives believe corporate social responsibility is critical to long-term share price and 55 percent report that it can boost a firm’s reputation. CSR also allows firms to differentiate themselves against competitors, which is an important competitive factor for brand firms. This means that CSR is good for …
