10 Forces That Are Bringing Sustainability and Marketing Closer Together By: Dimitar Vlahov Sustainability can be one of the few most valuable drivers of innovation for many years to come, provided business executives and other key players understand how to leverage the key role of brands and marketing in shaping that desirable, flourishing future. I …
“Do well by doing good” is now a mantra for many leading companies.
Corporate Social Responsibility is inextricably linked to a company’s brand identity – but integrating CSR into brand efforts requires a roadmap. Following are six organizational models which integrate the two – outlining that roadmap for success. Today, corporations know that corporate social responsibility (CSR) is inextricably linked to their reputations and brand identities. Integrating …
Integrating Brand with CSR: Six Organizational Models Read More »
By Wayne Dunn “That is shared value not corporate social responsibility.” That is the reaction I received two weeks ago after sending a note about my value-centric approach to CSR and highlighting the economic sustainability inherent in CSR projects that have robust value propositions that can align the social, economic and developmental interests of companies, …
From Value Distribution to Shared Value Creation Read More »
Self-interest. What’s in it for me? This is the true heart of CSR and stakeholder engagement. How could it be otherwise? Why would companies, individuals, communities and others not act in their own interest? CSR is simply about finding ways to align those self-interests. CSR is about finding ways that you win by helping other …
Eight self-interested steps to creating a CSR Program Read More »
