MoUs signed between companies, Karnataka Lake Conservation and Development Authority and custodian civic agencies earlier this month. The newly formed Karnataka Lake Conservation and Development Authority (KLCDA) has now reached out to the city’s corporate sector to conserve and rejuvenate lakes.
Private sector lender Yes Bank recently said it will spend Rs 250 crore towards livelihood and water security and environment sustainability over four years. The fund would be spend on these key focus areas by 2020 through its focused and intensified Corporate social responsibility (CSR) actions, Yes Bank said in a statement.
Four months on, none of the 70 industries respond to the govt offer of joining hands for “development” of the state using CSR funds On January 8 this year, the Devendra Fadnavis-led government hosted a special evening for the top corporate houses in Mumbai.
The most impactful and sustainable corporate social responsibility (CSR) programs are informed by a company’s mission and values — and are designed to deliver meaningful and measurable outcomes. A compelling CSR program can improve brand and reputation, plus it will resonate with your customers.
This happened 10 years ago when I was heading corporate communications for a company, and CSR or Corporate Social Responsibility was slowly attempting to penetrate our plans. The CEO said, “We need to project the company as environment friendly.” The suggestions that followed included giving away hundreds of saplings during events and on World …
Why CSR Is As Vital To A Company As Sales Or Marketing Read More »
