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To Improve Social Media Sentiment, Talk about CSR

A company’s social media campaigns focusing on its CSR initiatives can move social media users from a neutral view into positive territory, according to a new report from IBM and the US Chamber Foundation’s Corporate Citizenship Center.   Over time, companies that increased online promotion of their CSR efforts experienced improvements in how they are …

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The Role of CSR in Marketing and Branding

What do you think about when you hear the term corporate social responsibility (CSR)?   There’s a lot of noise around this business opportunity, but a lot of business owners either view it as a passing fad or an unnecessary external pressure. However, the truth is that it’s very important to the overall health of …

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Oil Companies asked to spend CSR on Tulip garden

Oil Marketing Companies operating in Jammu and Kashmir have been asked to carryout CSR spending for infrastructure development of Tulip Garden. A PIB handout on Saturday said that these instructions were passed after GoI Minister of State Petroleum and Natural Gas, Dharmendra Pradhan met the Chief Minister, Jammu and Kashmir, Mehbooba Mufti in Srinagar to …

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Effective CSR needs change in mindset

Social responsibility is not a new concept in India. Wealthy merchants shared a part of their wealth with the poor in the pre-industrialisation era.   Prodded by Mahatma Gandhi’s notion of ‘trusteeship’, they set up charitable trusts for the benefit of the common man during the Independence movement. Post-Independence, the government encouraged charitable trusts by …

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Working smarter not harder – quantifying ‘Value to Society’

It has become increasingly common to see companies reengineering their supply chains to make them “greener,” supporting social and environmental causes through volunteer programs for employees and lobbying on human rights issues in far-flung corners of the globe.   However, as more and more companies and social enterprises try to understand their risks and quantify …

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