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Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic]

  Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom …

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4 Companies Leading The Next Wave Of Profit With Purpose

Will one be the next Toms or Warby Parker? [ILLUSTRATIONS: GOLDENARTS VIA SHUTTERSTOCK] BY PHILLIP HAID The social innovation model looked something like this: charities and government departments delivered the programs that addressed social needs and gaps. Companies supported them through corporate citizenship programs. Philanthropists (individual and foundations) measured and evaluated programs’ effectiveness, providing further funding accordingly.

How small businesses can keep big-time workers

Q: What tips and advice do you have for small trade businesses to attract and retain great people? Rob Satrom, owner FeedbackWrench A: Nearly every organization finds it challenging to attract and retain great people. The service industry and small trade businesses often provide less lucrative jobs requiring evening/weekend work hours and physically taxing job …

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The Jaipur Foot- Helping Differently Abled People to Walk on Sunshine Again!

  The world’s largest organization for the disabled is helping disabled people with the ‘Jaipur Foot’-free of cost. Find out more about this noble work! Jaipur is not only crowned for its many achievements in art, food and culture but it is also renowned for its scientific development of the prosthetic leg. It all started …

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Coke, why aren’t your bottles 100% recycled?

  If you care so much, Coke, why aren’t your bottles 100% recycled? Plans to increase recycled plastic in bottles to 50% are startlingly unambitious, says John Sauven  Coca-Cola sells more than 100bn single-use plastic bottles a year. Its plans to increase recycled plastic in its bottles to 50% are startlingly unambitious   Coke bottles …

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