Brand CSR

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Be the Change: Promoting Corporate Social Responsibility

I’m sure you’ve heard all about the millennial generation. Those 20- to 36-year-olds, pampered throughout their lives by their baby-boomer parents, have grown up to be self-absorbed, entitled narcissists, right?   Actually, this isn’t an accurate picture of millennials—and since they now represent the largest share of the American workforce, that’s good to know. Despite …

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Case Study – EDIS manages CSR like a business

FOR many, CSR (corporate social responsibility) has been an extracurricular activity, almost cosmetic in the way it sits outside the realm of real business. However, companies such as Economic Development Innovations Singapore (EDIS) are exceptions, given the way it manages its business – which is collaborative, sustained and in-depth. EDIS is an international economic development …

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CSR is not PR, you do good because you want to do good

As per Nasscom, while most of the IT companies are investing in education, other areas that are evincing interest are health care, agriculture and environment. As IT companies across the country vouch for sustainability and corporate social responsibility (CSR) to create a socially inclusive and equitable India, education forms a major chunk of their CSR …

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Creating a sense of collective responsibility among corporations is key

Shashank Shah, a visiting scholar at the Harvard Business School, wears multiple hats including that of an author and editor-in-chief at Harvard University Postdoctoral Editors Association.   His work at the Harvard University South Asia Institute focuses on a collaborative project with the Tata Trusts on Livelihood Creation in India Through Social Entrepreneurship and Skill …

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