Does hearing about a company’s charitable donations raise your opinion of their products? According to a new study in the Journal of Consumer Research, corporate social responsibility leads consumers to believe products are better quality.
When companies make public declarations of social responsibility, it can be hard to tell whether they actually change practices or if they exaggerate the impact—a practice known as greenwashing. New research by University of Michigan professors Jun Li and Andrew Wu examined the social outcomes of corporate responsibility efforts. They found:
Absence of granular details is a big drawback, and narrows scope for collaboration. Ever so often, the true test of compliance boils down to how rather than how much was done. The mandatory spending on corporate social responsibility (CSR) prescribed under the Companies Act, 2013, is a case in point.
Is the sole mission of business enterprises, public or private, small or gigantic to find ways of bagging lucrative profits out of their business dealings at the expense of everything else? This is a question raised by many. In the meantime Ambassador of Sweden to Ethiopia, Jan Sadek after welcoming guests to a conference …
Ethiopia: Corporate Social Responsibility for Business Sustainability Read More »
Corporate social responsibility (CSR) is a strategy many small and mid-size business owners should embrace for two reasons: to help society and to help their own image. There are many causes you can choose to support, such as saving the rainforest, helping refugees, or contributing to a local boys & girls club. A source …
How Corporate Social Responsibility Can Help Your Business Read More »
