In 2010, when the suicide rate of Apple Inc.’s largest contract manufacturer drew international media attention, it wasn’t good for business. As images of Foxconn employees falling from the company’s main production building in China circulated, the company’s reputation among American consumers plummeted.
Corporate communication is dynamic on digital media as the global diffusion of social software like blogs, RSS feeds, wikis, electronic fora, webinars and social media networks have facilitated the organisations’ content marketing and engagement with stakeholders. The digital media has increased direct interactions, dialogues and engagements with various audiences. Such interactive communications are often called …
Turning life experience into a business is what entrepreneurship is all about. Saumya Bhatnagar and her long-time friend, Gaurav Bhattacharya turned their experiences with gender bias and the need for a helping hand into an app that has garnered investment from Mucker Capital for their company, Involve. Mucker invests in seed and “pre-seed” stage …
How To Harness Social Responsibility To Reduce Employee Turnover Read More »
Indian Institute of Corporate Affairs (IICA) and National Skill Development Corporation (NSDC) will join hands to set up collaboration on skills and in areas of Corporate Social Responsibility (CSR). Manish Kumar, Managing Director and CEO, NSDC, while on an invited visited to the IICA yesterday, mentioned the “areas of synergy” and “common grounds” that both …
IICA, NSDC To Forge Collaboration On Skills And CSR Read More »
There has never before been a group of people as unique as Gen Z. Known for their fervent social media usage, Gen Z views companies and businesses in a drastically different way than any consumer before. To them, companies are made up of authentic people and therefore need to act as such. Part of …
How To Use Social Responsibility To Appeal To Generation Z Read More »
