Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives. Unfortunately some think first about the costs and assume that your prices will have been inflated to finance CSR.
There’s a saying that rules make the game. Take one day cricket. We’ve seen the game move from 60 overs to 50 overs, from one set of power play overs to three sets of power play overs. Every change in the rules changes the game. The ICC knows this and probably so does the …
How CSR Can Make a Perceptual Difference to a Brand Read More »
When Toms came to China in 2014, there were very few international brands engaging in corporate social responsibility in China’s fashion industry. The concept of a consumer buying a product to donate to a cause was still fairly new.
Corporate giving and volunteer initiatives are kind of like unlimited vacation policies—they sound enticing, but most people don’t take advantage of them. Here’s how we can change that. Companies with paid volunteer time off struggle with underutilization: no one is actually taking time off to volunteer.
As corporate social responsibility (CSR) continues to gain global attention, it’s clear there are many voices influencing the conversation. Investors and stakeholders, legislators, regulators, and consumers all have a vested interest in corporate consciousness initiatives, but it’s the supply chain that continues to play a major role in influencing the evolution of CSR.
