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The Role of CSR in Marketing and Branding

What do you think about when you hear the term corporate social responsibility (CSR)?   There’s a lot of noise around this business opportunity, but a lot of business owners either view it as a passing fad or an unnecessary external pressure. However, the truth is that it’s very important to the overall health of …

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Effective CSR needs change in mindset

Social responsibility is not a new concept in India. Wealthy merchants shared a part of their wealth with the poor in the pre-industrialisation era.   Prodded by Mahatma Gandhi’s notion of ‘trusteeship’, they set up charitable trusts for the benefit of the common man during the Independence movement. Post-Independence, the government encouraged charitable trusts by …

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World News: Industrialists question effective mobilisation of CSR funds

The private sector representatives in Nepal have questioned the ability of the government to properly mobilise the funds for the corporate social responsibility (CSR) initiatives that will be generated from domestic industries out of their profit as required by the new Industrial Enterprise Act. In this regard, they appealed the government to introduce effective guidelines …

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Interview – SumoSalad CEO: Don’t let CSR be “lip service”

Business owners like to think they make a difference through corporate social responsibility (CSR), but according to Luke Baylis, SumoSalad’s CEO, it means nothing if you don’t actually believe in that responsibility. Trying to find a social stance to get behind can be difficult for a business, but doing so can do wonders for marketing, …

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