A meaningful workplace translates to better performance What if you could attract, retain and engage the world’s best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become brand evangelists reaching millions of people with just one click?
Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives. Ben & Jerry’s has highlighted climate change and marriage equality, among other social issues The concept of corporate social responsibility (CSR) is under the microscope like never before, as consumers are increasingly adept at seeing …
How marketers can put social purpose into practice Read More »
If you care so much, Coke, why aren’t your bottles 100% recycled? Plans to increase recycled plastic in bottles to 50% are startlingly unambitious, says John Sauven Coca-Cola sells more than 100bn single-use plastic bottles a year. Its plans to increase recycled plastic in its bottles to 50% are startlingly unambitious Coke bottles …
I’ve often written about the work and research of Coro Strandberg, a consultant who works with businesses and government and industry associations to create policies for a sustainable future. I highlighted her Green Team Continuum — as I like to call it, CSR 4.0 — which covers four stages: Incremental; Strategic; Cultural; and Transformational.
A panel discussion on Collective Social Responsibility is the New CSR (corporate social responsibility), organized by Action Aid and Times Foundation recently discussed ways and means to employ CSR towards achieving holistic and sustainable development. The eighth session of the Corporate Social Responsibility Forum-India Series saw representatives from the CSR divisions of various companies come together …
CSR should be embedded in organization’s culture Read More »
