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Marketing Key to Return on Corporate Social Responsibility Investment

The decision to give to charity or develop a more sustainable product should not depend solely on a corporation’s bottom line, but it is certainly a factor.   That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University’s …

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UAE: Training for companies to implement CSR

In line with the Year of the Giving, the Mohammed bin Rashid Al Maktoum Foundation (MBRF) has launched a “bundle of training programmes” on Wednesday to help public and private organisations in the UAE identify and implement the international best practices in corporate social responsibility (CSR). Called Qindeel (Arabic word for light) Educational Programmes, the …

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Companies spend over Rs 18,600 cr towards CSR in 2 years

Under the Companies Act, 2013, a certain class of profitable companies are required to spend at least 2 per cent of their three-year annual average net profit towards Corporate Social Responsibility (CSR) works in a fiscal. As many as 12,431 companies together shelled out more than Rs 18,625 crore towards social welfare activities in the …

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HR department has to play a bigger role in CSR initiatives

Every aspect of our lives is undergoing rapid change. In the corporate world, this is evident from how human resources management (HRM) is reinventing itself to manage increasingly open, flat, interactive and differentiated ecosystems in constant flux. These corporate ecosystems can no longer be managed efficiently by hierarchical authority alone.

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