10 Forces That Are Bringing Sustainability and Marketing Closer Together By: Dimitar Vlahov Sustainability can be one of the few most valuable drivers of innovation for many years to come, provided business executives and other key players understand how to leverage the key role of brands and marketing in shaping that desirable, flourishing future. I …
Communications professionals should be seen as key players in the implementation of CSR efforts – specifically because many of their traditional functions; culture change, stakeholder engagement, and external relations, can be best accomplished by enhancing sustainability across the company. Corporate communications professionals usually play a key role in the roll out of corporate change initiatives …
“Do well by doing good” is now a mantra for many leading companies.
Corporate Social Responsibility is inextricably linked to a company’s brand identity – but integrating CSR into brand efforts requires a roadmap. Following are six organizational models which integrate the two – outlining that roadmap for success. Today, corporations know that corporate social responsibility (CSR) is inextricably linked to their reputations and brand identities. Integrating …
Integrating Brand with CSR: Six Organizational Models Read More »
By Wayne Dunn “That is shared value not corporate social responsibility.” That is the reaction I received two weeks ago after sending a note about my value-centric approach to CSR and highlighting the economic sustainability inherent in CSR projects that have robust value propositions that can align the social, economic and developmental interests of companies, …
From Value Distribution to Shared Value Creation Read More »
