Consumers increasingly want to patronize the types of companies that demonstrate an alignment with their personal values. This marketplace shift can be largely attributed to consumers of Millennial age, who are now the nation’s largest living generation and make up a quarter of the entire U.S. population.
Corporate Social Responsibility (CSR) has come to be one of the accepted business norms of our time. It is regarded as a business practice involving initiatives that benefit society. The European Commission not long ago defined CSR as “the responsibility of enterprises for their impacts on society”, a succinct and distinct summation for sure.
“Success is liking yourself, liking what you do and liking how you do it.” – Maya Angelou So many conversations I have with friends, family and colleagues center on this idea of colliding personal and professional passions, being more intentional about working with purpose and trying to find more joy in every moment. Across sectors, …
CSR Grows in 2016 as Companies Embrace Employees’ Values Read More »
Corporates should be socially sensitive and work as enablers of government, said entrepreneur and chairperson of IIMB Board of Governors Kiran Mazumdar Shaw, vouching strongly for corporate social responsibility. She was part of a panel discussion on ‘Creating greater business impact through enhanced CSR,’ at IIMBue- 2016, the institute’s annual leadership summit.
A vast majority of professional investors view investments in community action as an indicator of a corporate culture less likely to produce expensive missteps. A vast majority of professional investors view investments in community action and philanthropy not as a waste of money that could be returned to shareholders, but rather as an indicator of …
Investors See Benefits Of Corporate Social Responsibility Read More »
