Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives. Ben & Jerry’s has highlighted climate change and marriage equality, among other social issues The concept of corporate social responsibility (CSR) is under the microscope like never before, as consumers are increasingly adept at seeing …
How marketers can put social purpose into practice Read More »
Q: What tips and advice do you have for small trade businesses to attract and retain great people? Rob Satrom, owner FeedbackWrench A: Nearly every organization finds it challenging to attract and retain great people. The service industry and small trade businesses often provide less lucrative jobs requiring evening/weekend work hours and physically taxing job …
He also asked industry representatives to focus on building toilets in schools, especially for girls. Union Finance Minister Arun Jaitley today urged the industry to spend 2 percent of their profits on corporate social responsibility (CSR) activities. He also asked industry representatives to focus on building toilets in schools, especially for girls. “There are villages …
Arun Jaitley urges industry to spend 2 percent of profits on CSR Read More »
The world’s largest organization for the disabled is helping disabled people with the ‘Jaipur Foot’-free of cost. Find out more about this noble work! Jaipur is not only crowned for its many achievements in art, food and culture but it is also renowned for its scientific development of the prosthetic leg. It all started …
The Jaipur Foot- Helping Differently Abled People to Walk on Sunshine Again! Read More »
If you care so much, Coke, why aren’t your bottles 100% recycled? Plans to increase recycled plastic in bottles to 50% are startlingly unambitious, says John Sauven Coca-Cola sells more than 100bn single-use plastic bottles a year. Its plans to increase recycled plastic in its bottles to 50% are startlingly unambitious Coke bottles …
