Buttermilk’s Caramel Choc Biscuit Fingers bar is coming to UK supermarkets
Buttermilk is launching a vegan Twix.
The dairy-free chocolate brand’s new Caramel Choc Biscuit Fingers bar is thought to be the first Twix-style vegan chocolate bar to arrive at major supermarkets in the UK.
Writing on Instagram over the weekend, Buttermilk called for fans to guess what the newest plant-based chocolate bar from the company will be. Since then, Morrisons has listed Buttermilk’s Twix-style Caramel Choc Biscuit Fingers bar on its website.
According to the Morrisons listing, Buttermilk’s latest sweet treat includes two gluten-free biscuit fingers “layered with caramel” and coated in dairy-free milk chocolate.
Fans celebrated the news of a vegan Twix in Buttermilk’s comments on Instagram. One person wrote, “If it’s a Twix you can take all my money!” Another wrote, “Woohoo, a vegan Buttermilk Twix!!! Love your coconut bar and can’t wait [to] try this one.”
Buttermilk’s Caramel Choc Biscuit Fingers bar has an RRP of £1.50 per 50g.
Plant Based News (PBN) reached out to Buttermilk for more information.
Buttermilk has ‘re-imagined’ the UK’s favorite chocolate bars
Buttermilk started as a small fudge shop in Padstow, Cornwall, over fifty years ago.
In 2018, the company set out to create its own plant-based chocolate, and has since “re-imagined” British favorites like the Kit Kat Chunky, Mars bar, Snickers bar, Bounty, and Crunchie with plant-based, gluten-free, and palm oil-free ingredients.
Buttermilk’s chocolate bars are available from Tesco, Asda, Sainsbury’s, Waitrose, Ocado, Morrisons, Amazon, and the Vegan Kind Supermarket.
Buttermilk’s Caramel Choc Biscuit Fingers launch demonstrates best-practice in plant-based nostalgia innovation.
Analysis:
The brand leverages a proven SLSV playbook: re-imagining iconic, emotional formats (Twix) with clean-label credentials – vegan, gluten-free, soya-free, palm oil-free – capturing multiple free-from cohorts in one SKU. Securing first-to-shelf in a major grocer (Morrisons, £1.50/50g) provides legitimacy and disrupts confectionery’s reliance on legacy IP, as seen with Mondelēz vs Catherine’s Originals.
Future Trends:
- Retrofication 2.0: Shift from meat analogues to indulgence-led confectionery clones.
- Free-from stacking: Convergence of allergen, ethical, and climate claims as baseline, not USP.
- Affordable premium: Small artisan brands using supermarket distribution to scale sustainability without compromising zero-waste/palm-oil-free ethos.
- IP Risk: Expect increased trademark defense from Big Confectionery as vegan dupes enter mainstream aisles.
Article Credit: plantbasednews, SLSV original source/ SLSV,