Three Strategies for Integrating CSR with Brand Marketing By Prophet Increasingly, companies are putting a public face on their corporate social responsibility (CSR) activity, but is it driving customer trial, purchase and loyalty and ultimately brand equity? Too frequently these activities are unconnected or, worst of all, go in opposite directions, which for certain types …

Is your CSR integrated with your brand marketing strategy? Read More »

Achieving the right relationship between a company’s brand and its philanthropic or volunteer efforts is a delicate balancing act. But it’s well worth the effort. This whitepaper identifies four overarching principles that can guide a company in aligning corporate social responsibility activities with the corporate brand for authenticity and impact. A year ago, our firm …

Is the Coke “do good” strategy to fight obesity ‘good’ for the brand? Read More »

By : Bruno BERTHON Sustainability as competitiveness is going to change everything Can anyone still remember the workplace in 1994? No email, no internet, no mobile phones. Three or four news bulletins a day, maximum and obviously no social media. But we did have computers. They were very slow and they weren’t connected to each-other …

Corporate Sustainability is where the rise of internet was 20 years ago-on the verge of greatness Read More »

An interview with Cynthia Figge and 3p’s Nick Aster follows Why are we all here? Because we believe that a company that invests in sustainability increases its brand value, right? I’m going to unveil some research that proves the relationship between brand and CSR is even more profound than we thought — around the world, …

New Insights into the correlation between CSR and Brand strength: CSRHub Read More »