Communications professionals should be seen as key players in the implementation of CSR efforts – specifically because many of their traditional functions; culture change, stakeholder engagement, and external relations, can be best accomplished by enhancing sustainability across the company. Corporate communications professionals usually play a key role in the roll out of corporate change initiatives …
“Do well by doing good” is now a mantra for many leading companies.
Corporate Social Responsibility is inextricably linked to a company’s brand identity – but integrating CSR into brand efforts requires a roadmap. Following are six organizational models which integrate the two – outlining that roadmap for success. Today, corporations know that corporate social responsibility (CSR) is inextricably linked to their reputations and brand identities. Integrating …
Integrating Brand with CSR: Six Organizational Models Read More »
By Wayne Dunn “That is shared value not corporate social responsibility.” That is the reaction I received two weeks ago after sending a note about my value-centric approach to CSR and highlighting the economic sustainability inherent in CSR projects that have robust value propositions that can align the social, economic and developmental interests of companies, …
From Value Distribution to Shared Value Creation Read More »
Among the findings of the WWF Living Planet Report 2014 was a particularly sobering fact: the global Living Planet Index (LPI), which measures more than 10,000 representative populations of mammals, birds, reptiles, amphibians and fish, has registered a 52% decline in wildlife between 1970 and 2010. In the report Marco Lambertini, director general of WWF …
Role of Business in disappearance of 50% of Wildlife Read More »
