The Business Case for Corporate Social Responsibility
http://youtu.be/dHzynWuUPNM
Use CSR strategy to attract & retain customers
Corporate Social Responsibility (CSR) was the trend a few years back to only suddenly be taken out of the priority lists of companies. Which they should not have done, practice shows. CSR’s Rise and Fall The reason for the rise of CSR was at first not ethical at all – it was an attempt by …
What Dogs Can Teach Us About Corporate Social Responsibility
I like dogs as much as the next guy. Hey, we have a dog, adorable Zoe, who I take for walks more often than do the two adorable kids who promised they’d be the ones to do so. Zoe has become a member of our family, an integral part of our home life. Now, before …
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Can Sustainability & Marketing Co-exist?
10 Forces That Are Bringing Sustainability and Marketing Closer Together By: Dimitar Vlahov Sustainability can be one of the few most valuable drivers of innovation for many years to come, provided business executives and other key players understand how to leverage the key role of brands and marketing in shaping that desirable, flourishing future. I …
CSR is changing the way we Communicate
Communications professionals should be seen as key players in the implementation of CSR efforts – specifically because many of their traditional functions; culture change, stakeholder engagement, and external relations, can be best accomplished by enhancing sustainability across the company. Corporate communications professionals usually play a key role in the roll out of corporate change initiatives …