For These 3 Founders — and Family Members — Buying Black Is Hella Personal
Two sisters and their cousin started a new e-commerce site exclusively featuring Black-owned businesses. Keeping it in the family: The founders of e-commerce platform HellaBlack (from l to r): Layla Nielsen, Natalie Robinson and Love-Leigh Trimiew (Courtesy HellaBlack) For the three founders of new e-commerce platform HellaBlack, “buying Black” means living out a legacy. Sisters Love-Leigh …
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