Does CSR make competitive sense?
Interesting thoughts.
sustainability
Together we See SR
To many people, Corporate Social Responsibility (CSR) is an empty buzzword. It’s the window dressing big companies put on their business to make it look like they’re giving back: A bit of money to charity, a volunteer day here or there to paint a community center. Then there are programs like LinkedIn For Good, the social …
Let’s be honest: Real Sustainability may not make ‘Business’ sense
Wouldn’t it be nice if the best business decision were aligned with the best ecological decision? Some people say that often it already is, and that if corporations would only wake up and see it, the opposition between profit and planet would diminish. The business case for sustainability draws on several core arguments. Pro-environmental practices …
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6 Point Someone – Are Ad agencies “Clever” with Sustainability
Advertising agencies are experts at getting people to change their behaviour. Sometimes they do this for a cause, a charity, an NGO or in the public interest. Much more often they do it to persuade you to buy product B rather than product A. It’s how they earn their money, serve their client’s interests and, as a …
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Time to ACT CSR
We laud corporate social responsibility. As a society, we put those generous acts of concern that companies do at the top of the scale when it comes to trust and our concept of product reliability. Safeway’s many local donation campaigns, McDonald’s long-standing Ronald McDonald charities, the numerous companies that have donated to community hunger programs, …