10 Forces That Are Bringing Sustainability and Marketing Closer Together By: Dimitar Vlahov Sustainability can be one of the few most valuable drivers of innovation for many years to come, provided business executives and other key players understand how to leverage the key role of brands and marketing in shaping that desirable, flourishing future. I …
Corporate Social Responsibility (CSR) is increasingly viewed as a topic of strategic importance. The vast majority of Fortune 1000 companies now engage in social and environmental responsibility activities, and CSR spending has reached unprecedented levels. For example, in 2010, Walmart gave more than $340 million in cash to charity, and Alcoa gave away 6.2 …
The private sector can address social, environmental and humanitarian problems, argues former labour MP Tom Levitt in his new book, but it’s nowhere near doing so. Former MP Tom Levitt Former Labour MP Tom Levitt’s new book argues that companies have the resources to tackle the biggest global challenges. Photograph: Flying Colours Photography Ltd/Getty Images …
If sustainability is about benefitting people in the long-term, community engagement must play a central role. Sustainability, CSR, or whatever you wish to call it is made up of a range of critical business considerations. The traditional model includes the broad pillars of workplace, marketplace and environment. Workplace speaks of topics such as equality, diversity, …
