Corporate Social Responsibility (CSR) was the trend a few years back to only suddenly be taken out of the priority lists of companies. Which they should not have done, practice shows. CSR’s Rise and Fall The reason for the rise of CSR was at first not ethical at all – it was an attempt by …
10 Forces That Are Bringing Sustainability and Marketing Closer Together By: Dimitar Vlahov Sustainability can be one of the few most valuable drivers of innovation for many years to come, provided business executives and other key players understand how to leverage the key role of brands and marketing in shaping that desirable, flourishing future. I …
Corporate Social Responsibility (CSR) is increasingly viewed as a topic of strategic importance. The vast majority of Fortune 1000 companies now engage in social and environmental responsibility activities, and CSR spending has reached unprecedented levels. For example, in 2010, Walmart gave more than $340 million in cash to charity, and Alcoa gave away 6.2 …
The private sector can address social, environmental and humanitarian problems, argues former labour MP Tom Levitt in his new book, but it’s nowhere near doing so. Former MP Tom Levitt Former Labour MP Tom Levitt’s new book argues that companies have the resources to tackle the biggest global challenges. Photograph: Flying Colours Photography Ltd/Getty Images …
