Social Enterprise

How marketers can put social purpose into practice

Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives. Ben & Jerry’s has highlighted climate change and marriage equality, among other social issues The concept of corporate social responsibility (CSR) is under the microscope like never before, as consumers are increasingly adept at seeing …

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How small businesses can keep big-time workers

Q: What tips and advice do you have for small trade businesses to attract and retain great people? Rob Satrom, owner FeedbackWrench A: Nearly every organization finds it challenging to attract and retain great people. The service industry and small trade businesses often provide less lucrative jobs requiring evening/weekend work hours and physically taxing job …

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Arun Jaitley urges industry to spend 2 percent of profits on CSR

He also asked industry representatives to focus on building toilets in schools, especially for girls. Union Finance Minister Arun Jaitley today urged the industry to spend 2 percent of their profits on corporate social responsibility (CSR) activities. He also asked industry representatives to focus on building toilets in schools, especially for girls. “There are villages …

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The Jaipur Foot- Helping Differently Abled People to Walk on Sunshine Again!

  The world’s largest organization for the disabled is helping disabled people with the ‘Jaipur Foot’-free of cost. Find out more about this noble work! Jaipur is not only crowned for its many achievements in art, food and culture but it is also renowned for its scientific development of the prosthetic leg. It all started …

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HCL to announces corporate social responsibility grants

The HCL Foundation will announce grants of Rs 5 crore each in the fields of education, health and environment through pan-India symposia on “Corporate Social Responsibility (CSR) for Nation Building: The HCL Grant”. The HCL Foundation symposia are being held “to drive inclusive development models that are innovative, add equitable value and help NGOs gain …

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