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Sustainability in 140 characters?

  How Firms Like McDonald’s Use Social Media to Build Community Trust Corporate stewardship was in vogue in the 80s and 90s. Companies strived to be seen as protectors of environmental and social good. But stewardship can also hold sustainability and CSR practitioners back. While stewardship is about preservation and protection, it is also about oversight, …

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CSR & Social Media Collide

As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media. There was a time when companies used to get away with almost whatever they wanted to because they had the ability to control the vast majority of the communication …

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