No longer is the term ‘Corporate Social Responsibility’ a novel idea amongst businesses. A 2011 sustainability study by MIT showed that sustainability, in the US at least, now plays a permanent part in 70% of corporate agendas. Organisations such as Unilever haven’t simply been championing sustainable business as a form of corporate philanthropy. Since implementing …
There’s a reason brands like Amazon, Kellogg and Lego mean so much to consumers: They’re widely admired not just for products, but for their corporate behavior. And a new study from Cone Communications reveals that worldwide, people don’t just expect companies to play nice in the global sandbox, they want them to prove it as …
People More Suspicious, More Informed About Corporate Social Responsibility Read More »
A day after Nestle withdrew Maggi noodles from sale in India due to “an environment of confusion for consumers”, following a food scare sparked by reports of excess lead in some packets of the popular instant snack, the FMGC major has rushed into a series of knee jerk responses that hardly amount to damage control. …
This isn’t the first time Nestle’s ducked corporate responsibility Read More »
A latest study found that nearly two thirds of consumers will ignore brands’ CSR messages if they’re confusing. More than half of consumers believe a company is guilty until proven innocent, giving brands another reason why they should proactively communicate their CSR initiatives, according to a study released on Wednesday by Cone Communications. Fifty-two …
Companies need to get better at talking about CSR Read More »
Over the last many years, organizations have adopted Corporate Social Responsibility (CSR) initiatives aimed at allocating some corporate profits and resources to address social, environmental, or other issues important to the community. In this recent TEDx talk entitled “The Social Responsibility of Business,” Alex Edmans, Professor of Finance at Oxford University in Great Britain, presents his …
