CSR can seem like a complex and hazardous area for companies. We predominantly hear of cases where companies have taken a ‘reactive’ approach to impacts they have had on human rights. But is this the most productive and useful way to approach the subject? CSR of the PastCSR can be a difficult area …
Campaigns often appeal to our better intentions and higher purpose but perhaps they need to focus on answering the question ‘what’s in it for me?’ Why is selling sustainability still so hard? It shouldn’t be. We know that consumers “care”. We have surveys in abundance revealing people pay attention to social and environmental credentials, especially …
The problem with sustainability marketing? Not enough me, me, me Read More »
It’s no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term. Corporate social responsibility (CSR) will look different for each …
In today’s reputation economy, what you stand for as a corporation often matters more than what you produce or sell. Hard to believe? This was confirmed in June when Reputation Institute, a private global consulting firm based in New York, invited about 47,000 consumers across 15 markets to participate in a study that ranked the …
