A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far more effective than traditional ads. Dove’s “Real Beauty” campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all have one …
Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed. Presenting one such case study: MLNG As the …
For many organisations corporate social responsibility is the new marketing strategy. Here are five reasons how you could benefit from it. For quite some time now, organisations have been haunted by this poser: Will doing good for society pay off? This question has now become even more crucial after recent changes to Section 135 of …
Starbucks has been in the news quite a bit lately for some of its employment-related programs and the impact on its employer brand. While the U.S.-based chain of coffee houses faced a certain amount of controversy a few weeks ago over its “Race Together” initiative designed to stimulate conversations about race relations, on the whole …
Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed. Presenting one such case study: Shell In light …
