CSR

Corporate social responsibility is typically associated with large companies, not small businesses. But as companies of all sizes are quickly learning, social responsibility is a contemporary business imperative. In particular, education-driven initiatives are popular with small and mid-sized business owners.  Two out of three mid-sized business owners say they are seeking to improve community engagement …

Why Corporate Social Responsibility is Essential for Brand Strategy Read More »

“Conversations about the obligations of business in society go back at least as far as John Locke, with his focus on human rights in the late 1600’s, as well as to Adam Smith and his focus on morality in The Theory of Moral Sentiments in 1759,” says Bentley Associate Professor of Management Jill Brown. Terms …

Corporate Social Responsibility’s New Rules of the Road for Business Read More »

A takeout from the 2008 crisis is that businesses must create ‘shared value’ for all stakeholders In the West, there is a growing realisation that the role of corporations in society is not just to focus on shareholder wealth maximisation. Academics such as Roger Martin, from the University of Toronto, have argued post the financial …

Profit maximisation is passe Read More »