Businesses are more concerned about the impact on their brand than actually doing good. For many businesses, corporate social responsibility (CSR) has become a series of meaningless buzzwords, like ‘caring’, ‘sharing’, and ‘authentic,’ lamented Matthew Taylor in a recent column for MT. New research suggests he might have a point.
A tick-box, siloed approach to CSR does more harm than good – businesses have to really mean it. How poignant that a former BP chief executive should come out so strongly in favour of ethical business. It could be a personal epiphany of course – a moment of introspection following a hugely successful career built …
Corporates have realised the need of conservation of resources in order to serve the consumers in decades to come. Across the globe, buyer behaviour is undergoing rapid changes, compelling brands across verticals to adjust and adapt to an interactive and technologically-advanced world. According to reports on buying behaviour of Indian consumers by KPMG, the customer …
The year of 2000 is of high significance in the history of Corporate Social Responsibility (CSR)practices in the globe when Mr. Kofi Annan, the United Secretary General, launched the UN Global Compact (UNGC), the first CSR initiative at international level. UNGC is the embodiment of ten principles concerning Human Rights, Labour, Environment and Anti Corruption. …
This is the era of social change enabled by platforms such as whatsapp, facebook, twitter, change.org and many more. Its driven by people congregating together around shared concerns, digital activism and ongoing conversations.
