Transparency, sustainability and purpose beyond profit are more than just buzzwords for the advertising industry these days.Rather, they underline how the corporate social responsibility movement (demanded by consumers) has evolved over the past decade, according to research by Havas Worldwide.
Giving back to the community or a cause your employees are passionate about can be an invaluable part of your company’s culture — instilling a sense of purpose and bonding your team together. But because building a healthy sustainable business is a full-time job in itself, incorporating social good in on top of that can …
How to Run a Socially Responsible Business That’s Not Phony Read More »
There are buzzwords that come back very often in conversations here in Davos: engagement of the private sector, public-private partnerships, multi-stakeholders partnerships, etc. Indeed, the global economic equilibrium has changed and today’s world is more interconnected that ever before. There is no more doubt on the key role of the private sector can play in …
Corporate social responsibility used to be a bolt-on afterthought for many companies. Firms would budget some leftover funding for charity, make some end-of-year donations or schedule volunteer time for their employees and check the corporate social responsibility box.Today, thanks to a 24/7 digital connection between customer and company, empowered consumers are demanding more from the …
Corporate Social Responsibility Done Right: 5 Ways to Help Your Company Shine Read More »
It’s 2016, and the times, they are a-changin’. So is the way we do business and the way companies present themselves to their customers.Ten years ago, only a handful of Fortune 500 companies issued sustainability reports. Now, a large number of businesses — large and small — have integrated corporate social responsibility as part …
Should Your Business Care About Social Responsibility? Read More »
