It’s been said so often over the past several years, that it’s starting to feel cliché. But I’ll say it again. “The world of corporate social responsibility (CSR) is changing.” We often look at how this is happening, but today let’s start by looking at why.
Corporate Social Responsibility (CSR) evolved from philanthropy. One of its present definitions describes it as the concept of voluntarily integrating social and environmental concerns into business operations, but this is not to say that CSR is philanthropy.
Kolkata: Swanky bus shelters and roadside toilets, financed by corporate houses as part of their social responsibility, are often passed off by politicians as their “work for the people”. As money and projects take political colours, the term, ‘corporate social responsibility (CSR)’, translates into ‘corporate political responsibility (CPR)’.
Businesses are increasingly using Corporate Social Responsibility (CSR) initiatives to create positive brands and appeal to socially conscious consumers. Well-designed CSR programs that focus on sustainable development – as defined by the United Nation’s (UN) Sustainable Development Goals (SDGs) – are powerful and essential tools for increasing standards of living around the world.
Increasingly there are levels of pressure being placed upon industry organisations to operate in a more responsible manner, with great encouragement from government, industry associations and peers alike to display role model conduct on areas of corporate responsibility. Yet, with the very concept of Corporate Social Responsibility (CSR) being such a vast and nigh-on all-encompassing …
