Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives. Unfortunately some think first about the costs and assume that your prices will have been inflated to finance CSR.
There’s a saying that rules make the game. Take one day cricket. We’ve seen the game move from 60 overs to 50 overs, from one set of power play overs to three sets of power play overs. Every change in the rules changes the game. The ICC knows this and probably so does the …
How CSR Can Make a Perceptual Difference to a Brand Read More »
We know that businesses use corporate volunteerism not only as a tool to increase their reputation in the community, but also to recruit and retain employees, give them a sense of satisfaction and purpose in the workplace, and make them feel more connected to and engaged in the company’s overall mission. However, Quantum Workplace’s 2015 …
When Toms came to China in 2014, there were very few international brands engaging in corporate social responsibility in China’s fashion industry. The concept of a consumer buying a product to donate to a cause was still fairly new.
So you are a global company, but don’t quite yet have a handle on global CSR? Maybe you have a domestic program in place, or even give to a crisis here and there. But expanding to the international realm is quite another level. You’re not alone. Many internationally minded companies don’t yet have an international …
