CSR

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India Inc shuns Government’s cleaning schemes

India’s big corporate houses have failed to come forward to support the Modi government’s flagship projects, Swachh Bharat and Namami Gange. The two cleanliness projects have received a lukewarm response from the private sector, with companies spending little under their corporate social responsibility obligations.

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Case Study – CSR in Romania reaching maturity

With the market growing steadily from one year to another, the Romanian CSR scene is becoming more mature as companies look for long-term interventions rather than quick-fix actions.   With their focus on the sustainability of the projects they implement, they’re starting to look more carefully at the NGOs they choose as their long-term partners.

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How CSR Can Make a Perceptual Difference to a Brand

There’s a saying that rules make the game. Take one day cricket. We’ve seen the game move from 60 overs to 50 overs, from one set of power play overs to three sets of power play overs.   Every change in the rules changes the game. The ICC knows this and probably so does the …

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