CSR

ViewPoint: Brands ‘waste millions’ on CSR comms

Brands in Australia are not only wasting millions of dollars on their CSR and sustainability communications, but are failing to get a competitive advantage with a new wave of younger consumers who expect companies to do good.   According to Cavill + Co, a Victoria-based communications and marketing consultancy, just 13% of Australians trust what …

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Rajasthan moots authority for optimal use of CSR fund

For optimal management of corporate social responsibility (CSR) funds, the state government is all set to constitute a ‘Rajasthan CSR Authority’.   Conceived on the lines of a similar body formed by the Gujarat government, the authority will act as a facilitator for industries to carry out their mandatory CSR activities in the state.

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Education favourite CSR activity among Indian companies

In 2014-15, nearly Rs 8,029 crore was spent by Indian companies towards Corporate Social Responsibility (CSR) initiatives. An amendment to the Companies Act in 2014, made it mandatory for companies to put aside 2% of their average net profit of the three preceding financial years, for social causes.

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