Recently, I spoke with senior leaders at a Fortune 500 firm. It’s a leader in philanthropy, but the executives feel all their corporate giving goes unappreciated. “We do all the right things, but the public always criticizes us,” they told me. “What’s wrong?” That’s something I hear more and more.
The term corporate social responsibility (CSR) might have become popular in recent years, but it has existed in India, in different forms, for many decades now. For example, in the late 1800s, much before the multinational corporate system was in full swing in India, affluent merchants and businessmen shared a part of their wealth …
CSR: an underrated approach to sustainable progress Read More »
The world is ever changing, and so too is the landscape of corporate social responsibility. The partnership of public, private and governmental entities to focus on a specific issue area is nothing new, but over the past few years the approach partners have taken to face an issue has shifted.
A trip to South Korea is an eye-opening look at how companies there are achieving positive social change while turning a profit. We should learn from them. A car company that is increasing market share and keeping taxi drivers healthy by establishing fitness centers at gas stations.
It’s 2016, and the times, they are a-changin’. So is the way we do business and the way companies present themselves to their customers. Ten years ago, only a handful of Fortune 500 companies issued sustainability reports.
