While it’s valuable to implement philanthropic initiatives into your corporate culture, building social purpose into every aspect of your business is how real impact is made. Social purpose: it’s a trend and a term on many lips these days–but some local businesses are struggling to catch on.
It’s clear that millennials will have a huge impact on tomorrow’s businesses. This generation represents $2.45 trillion in spending power, reports Adweek, and according to Omnicom Group’s Cone Communications, 70 percent of them will spend more on brands that support causes they care about.
Data suggests that education was the most preferred sector with investments worth Rs. 2,042 crore under CSR A gradual uptick in corporate earnings has led to a 28 per cent surge in corporate social responsibility (CSR) spending by listed entities in 2015-16.
CSR should not be looked as an expense but as a critical investment for business growth, says Vaishali Nigam Sinha, Director, ReNew Power Not confining to the provision of 2 per cent CSR commitment, Indian Inc is taking a greater leap and going beyond the mandatory spend, esp the Clean Energy sector whose business is …
Interview: 2% Should Not Be A Limiting Factor For Companies To make CSR Investments Read More »
Unspent amount at Rs 1,984 cr; Contribution to PM’s relief fund and other Central/state funds jumps 418 per cent. Mandated by regulation to spend at least 2 per cent of the average net profit (earned over the last three years) towards various social causes, India Inc spent Rs 8,345 crore as part of their CSR …
Corporate social responsibility: Spend up, still short of target Read More »
