CSR

Corporate_Social_Responsibility_SLSV

Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications CSR Study. Near-universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to …

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GlobalRoundUp: Bacardi hits most CSR targets bar philanthropy

Bermuda-based Bacardi Limited has released details of its 2016 corporate social responsibility (CSR) progress, hitting most targets in four of its five key focus areas, but falling short in Philanthropy and Community Investment. The drinks group, which owns Grey Goose vodka and Bombay Sapphire gin in addition to is eponymous leading rum brand, issues its …

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How Companies Can Combat Public Skepticism of CSR

Although more businesses are seriously engaging with corporate social responsibility (CSR), the public is becoming more skeptical of their efforts. In a recent survey, 52% of consumers said they need to see proof of a company’s CSR initiatives in order to believe them.   Why is this happening? Unfortunately, it’s largely a case of a …

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Govt seeks explanation from 536 cos for CSR non-compliance

Government recently said show cause notices have been issued to 536 firms for non-compliance with CSR norms under the companies law.   Under the Companies Act, 2013, certain class of profitable entities are required to shell out at least two per cent of their three-year annual average net profit towards Corporate Social Responsibility (CSR) activities …

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Marketing Key to Return on Corporate Social Responsibility Investment

The decision to give to charity or develop a more sustainable product should not depend solely on a corporation’s bottom line, but it is certainly a factor.   That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University’s …

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