Brand CSR

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Viewpoint: Improving CSR initiatives

Works under the Corporate Social Responsibility obligation of companies have generated lot of enthusiasm and respect towards the corporate world which was perceived so far as a profit making machine. The companies have also come forward in social regeneration by undertaking projects like the conservation of tigers in the Sunderbans, West Bengal, training drivers in …

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4 tools to tell if your company is walking the walk on CSR

Talk is plentiful in the world of corporate sustainability — companies engaged in triple bottom line activity often go to great lengths to make sure everyone knows about what they are up to. Often, this communication comes in the form of press releases and corporate sustainability reports, which flood the web in a seemingly endless …

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What Brands Can Learn From Musicians About CSR

The memories are indelible. From Farm Aid to Live Aid and “We are the World,” my generation’s earliest exposure to activism was through music. When Live Aid aired in July 1985, 95% of the world’s television sets were tuned in, and an estimated 1.4 billion people watched, making it the biggest benefit concert in history. …

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Does Socially Responsible Investing Make Financial Sense?

Some think it gives investors an edge, but critics point to poor results.Socially responsible investing has come a long way from the days when it mostly meant not buying the shares of companies in controversial industries such as tobacco, firearms, alcohol or gambling. Now, investors who favor this approach routinely consider a broad range of …

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