India is a great country that is growing at a rate of 7 to 8% in spite of prevailing economic crisis. The youth today is intelligent, fashionable, self-employed and driven, in contrast rural India who is underprivileged and unaware.
When new regulation came into effect in April 2014 making it mandatory for corporations in India to spend at least 2 per cent of their net profits for social causes, there were, predictably, both fans and sceptics across international press and Corporate India. Being the first country to formally require CSR spends from companies, …
Viewpoint: CSR work is more formalised now, with clear objectives – Maruti Suzuki Read More »
Because of reduced funding and suspended FCRA licences, many NGOs have had to shut down grassroots programmes. Civil society organisations recently accused the Narendra Modi regime of creating a disabling environment for organisations that are “inconvenient for the government” and blocking crucial aid that was going to some of the most marginalised sections of society, …
Modi Regime Using FCRA to Block Aid Flow to Marginalised Communities, Say Activists Read More »
Private sector lender Yes Bank recently said it will spend Rs 250 crore towards livelihood and water security and environment sustainability over four years. The fund would be spend on these key focus areas by 2020 through its focused and intensified Corporate social responsibility (CSR) actions, Yes Bank said in a statement.
Brands are constantly unlearning and relearning ways to connect, engage and influence their now more en- lightened consumers. Marketing concepts have evolved and are becoming customer centric. This has significantly changed the dynamics of brand – consumer interaction.
