Your startup can be much more than a profit-making machine
Business is all about taking risks and making profits. So how can a startup, or any small business for that matter, be ‘social?’
Brand CSR
Why startups can’t ignore corporate social responsibility
Startups need to embrace corporate social responsibility to capitalise on a growing trend among consumers and make the world a better place, Zendesk VP of public policy and social impact Tiffany Apczynski says. She says that more than 90% of consumers around the world today will move to brands associated with a good cause.
CSR spending: 16% of firms give no reason for not meeting obligations
30% say adoption of long-term social projects is reason for spending gap India Inc’s commitment towards corporate social responsibility remains shaky, as companies give flimsy excuses for not meeting their legally mandated obligations.
Case Study – Fuji Xerox Singapore gives youth a helping hand
AMID growing concerns about social and environmental change, an increasing number of organisations’ success is being measured not just in terms of profits and providing jobs but also in how they contribute to the community. Fuji Xerox Singapore, a document services and communications company, is no different. Having been active in corporate social responsibility (CSR) …
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Hero Moto Corp Case Study – How to leverage social media to increase the impact of CSR efforts
When Vijay Sethi, CIO of Hero Moto Corp took up additional responsibility of a the Head- CSR, he knew technology would come in handy to ramp up the CSR efforts. Here’s how Sethi delivered on his promise. Bisma was like any other 8-year-old girl who loved going to school and enjoying the simple pleasures of …