It seems the grand vision of the Railways to bring in financial contribution from corporates, towards development of amenities at stations, is not going as per the plan. Although a year has passed since an expression of interest (EOI) was floated by Southern Railways (Chennai division) towards developing stations under its limits through Corporate …
Railways pitch to generate CSR funds from corporates, derails? Read More »
Gap’s ‘Red’ campaign is 10 years old. However, it’s unclear who buys heavily-branded products to support the retailer’s work fighting AIDS. The initiative has raised around $10 million for a noble cause, but with the latest set of products just launched I began to question whether corporate social responsibility activity such as Gap’s still hits …
Opinion: Corporate social responsibility as a marketing tool is outdated Read More »
Some don’t even report it and most fail to achieve their primary goal for doing CSR. The traditional perspective for engaging in corporate social responsibility (CSR) assumes that early adopters are more authentic than late adopters. Why?
A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide’s Project: Superbrand report, which surveyed 10,131 people ages 18 and over in 28 markets around the world, revealed that 73 percent said companies have a responsibility to do more than just generate profit, while …
WorldView – 4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs Read More »
Large corporates can help blend skill development with the education system which is required on a priority basis. As the world’s fastest growing economy, India is rapidly expanding its global footprint.
