Brand

Corporate Social Responsibility (i.e., being a good corporate citizen) has been a best business practice since the 1950s. For the biopharmaceutical industry, recent events, such as the drug pricing scandal involving Martin Shkreli, have once again brought CSR into the spotlight.   But one of our industry’s biggest and most well respected pharmaceutical companies, Merck …

How Merck Approaches Corporate Social Responsibility – Interview Read More »

The ‘good business’ brigade needs to stop ducking difficult issues if it wants to knock capitalism into shape, says Matthew Taylor. From time to time I earn a little holiday money by chairing events on corporate social responsibility (CSR) for large companies. Also, the RSA, the organisation I run, occasionally benefits from such companies giving …

CSR is becoming a series of empty buzzwords Read More »

Embracing negative comments and two-way communication can help corporations enhance consumers’ trust when it comes to corporate social responsibility (CSR), a study has found. According to researchers at the University of Minnesota and Youngstown State University, people may appreciate a company for being transparent and honest rather than exaggerating its socially responsible practices.

Bharti Airtel Africa’s Vice President for Corporate Communications and Corporate Social Responsibility (CSR), Michael Okwiri won the CSR Leadership Award at the Africa CSR Leadership Awards in December. He sheds light on their projects   Many people see Corporate Social Responsibility as giving back to the community. Is that the case? Not completely true. CSR …

Interview – CSR is changing Africa’s narrative Read More »

Regardless of what The Apprentice teaches us, it pays to be ethical in business. Even the smallest start-ups can put good causes at the very centre of their business plans, creating a win-win situation for all. Corporate social responsibility (CSR) is a business discipline that is sometimes viewed with cynicism. It’s also seen as something …

Why CSR Is For Small Businesses, Not Just Corporates Read More »