Brand

SLSV_Rural_Dev_CSR

Education and skill development may attract more CSR funds

To promote higher education, Arun Jaitley said the government will set up a Higher Education Financing Agency with an initial capital base of Rs1,000 crore  Taking a cue from the Union budget 2016-17, companies are likely to spend their corporate social responsibility (CSR) funds on higher education, skill development and job creation in the next …

Education and skill development may attract more CSR funds Read More »

SLSV_CSR_Marketing

Marketing key to return on corporate social responsibility investment

The decision to give to charity or develop a more sustainable product should not depend solely on a corporation’s bottom line, but it is certainly a factor. That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University’s College …

Marketing key to return on corporate social responsibility investment Read More »

SLSV_CSR_Reliance

Reliance Industries tops CSR spending chart

Reliance Industries has emerged as the top company in terms of corporate social responsibility (CSR), having spent over Rs. 760 crore, followed by state-owned ONGC and IT giant Infosys, Parliament was informed today. In a written reply to Lok Sabha, Finance Minister Arun Jaitley said a total of 460 listed firms have so far disclosed …

Reliance Industries tops CSR spending chart Read More »

SLSV_BrandStrategy_CSR

Why Corporate Social Responsibility is Essential for Brand Strategy

Corporate social responsibility is typically associated with large companies, not small businesses. But as companies of all sizes are quickly learning, social responsibility is a contemporary business imperative. In particular, education-driven initiatives are popular with small and mid-sized business owners.  Two out of three mid-sized business owners say they are seeking to improve community engagement …

Why Corporate Social Responsibility is Essential for Brand Strategy Read More »

Scroll to Top
Copyright ©️ 2022 ProLief Ventures Private Limited