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Railways pitch to generate CSR funds from corporates, derails?

It seems the grand vision of the Railways to bring in financial contribution from corporates, towards development of amenities at stations, is not going as per the plan.   Although a year has passed since an expression of interest (EOI) was floated by Southern Railways (Chennai division) towards developing stations under its limits through Corporate …

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Opinion: Corporate social responsibility as a marketing tool is outdated

Gap’s ‘Red’ campaign is 10 years old. However, it’s unclear who buys heavily-branded products to support the retailer’s work fighting AIDS. The initiative has raised around $10 million for a noble cause, but with the latest set of products just launched I began to question whether corporate social responsibility activity such as Gap’s still hits …

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WorldView – Community-Driven CSR: A New Model

Community trust for CSR is low, so a new model is needed to create a deeper connection between the business and the civic world’s, writes business consultant and lawyer Laura Brodie. Research has revealed that community attitudes towards corporate social responsibility show it is not effective and in some cases is failing. Take for instance …

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WorldView – How one tech firm has put the CSR back into HR

“I definitely think CSR is the way to go for every organisation, not just for HR,” Pauline Chua from Fuji Xerox Singapore said in a recent interview with HRM. “It’s a great way to engage employees not just on the work front but while we’re making a difference out there in the community through our …

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PSUs asked to deposit unspent CSR funds into Swachh Bharat pool CSR

The government has turned to state run companies to contribute to an account that has been created to finance the Prime Minister’s pet Swachh Bharat programme. The Department of Public Enterprises (DPE) has sent out an advisory, asking public sector undertakings to deposit the money that they could not spend on Corporate Social Responsibility programmes …

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