Brand

SLSV_BrandStrategy_CSR

Porn with purpose: why retrofitting social responsibility never works in business

Pornhub’s sexual wellness centre feels disingenuous because it contradicts its core business, yet businesses should care about their purpose. It’s not surprising to see a porn company facing criticism from broader society. What is surprising is when society criticises their business activity rather than their content. That’s exactly what happened recently when Pornhub, the world’s …

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SLSV_CSR_Sustainability

GlobalRoundUp: Bacardi hits most CSR targets bar philanthropy

Bermuda-based Bacardi Limited has released details of its 2016 corporate social responsibility (CSR) progress, hitting most targets in four of its five key focus areas, but falling short in Philanthropy and Community Investment. The drinks group, which owns Grey Goose vodka and Bombay Sapphire gin in addition to is eponymous leading rum brand, issues its …

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SLSV_Brand_CSR

How Companies Can Combat Public Skepticism of CSR

Although more businesses are seriously engaging with corporate social responsibility (CSR), the public is becoming more skeptical of their efforts. In a recent survey, 52% of consumers said they need to see proof of a company’s CSR initiatives in order to believe them.   Why is this happening? Unfortunately, it’s largely a case of a …

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SLSV_CSR_Reporting

Govt seeks explanation from 536 cos for CSR non-compliance

Government recently said show cause notices have been issued to 536 firms for non-compliance with CSR norms under the companies law.   Under the Companies Act, 2013, certain class of profitable entities are required to shell out at least two per cent of their three-year annual average net profit towards Corporate Social Responsibility (CSR) activities …

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