Corporate Social Responsibility activities by companies have brought about several changes in nearly 30 government schools here in the last one year. There are more number of computers, benches, desks, cupboards and cleaner toilets, and drinking water facilities in these schools.
The key ingredients for driving business growth while creating authentic impact. While Corporate Social Responsibility (CSR) first got its roots in the 1960s, the practice has evolved throughout history alongside new opportunities for conscious capitalism.
New research from Cone Communications found that a majority of respondents don’t want to work for an employer that lacks their commitment to social or environmental issues. More than half of employees say they would not work for a company lacking a strong commitment to social or environmental causes, according to a study released on …
Study: Most employees won’t work for a company that doesn’t share their values Read More »
The most impactful and sustainable corporate social responsibility (CSR) programs are informed by a company’s mission and values — and are designed to deliver meaningful and measurable outcomes. A compelling CSR program can improve brand and reputation, plus it will resonate with your customers.
This happened 10 years ago when I was heading corporate communications for a company, and CSR or Corporate Social Responsibility was slowly attempting to penetrate our plans. The CEO said, “We need to project the company as environment friendly.” The suggestions that followed included giving away hundreds of saplings during events and on World …
Why CSR Is As Vital To A Company As Sales Or Marketing Read More »
