According to a 2015 Cone Communications Global CSR study 90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. Consumers overwhelmingly want CSR and corporations realize that it is imperative, this is nothing new.
As many as 460 companies spent a little over Rs 6,337 crore for CSR activities. Companies spent over Rs 42 crore towards ‘Swachh Bharat Kosh’ as part of their corporate social responsibility (CSR) activities in 2014-15, Parliament was informed on Tuesday.
THE ENVIRONMENT, education, society and safety are the keys to long-term business growth, Asia Cement co-managing director Napadol Ramyarupa said in an interview with The Nation. In 2014, the company celebrated its 25th anniversary by initiating the installation of solar cells at schools in Bangkok and in Nakhon Sawan, Phetchaburi and Saraburi provinces.
Mining Company Wanbao has decided to reach out in a new video released on 25 April explaining the companies view on corporate social responsibility (CSR). According to a press release from China-I, a risk management advisory company, ‘A New Dawn’ is an unprecedented film that comes at a historic time in Myanmar’s history. A …
Case Study – Wanbao mining company reaches out with CSR programme, innovative video Read More »
Corporate social responsibility (CSR). You may have heard the term, but many don’t really understand what it is and why it must be part of a marketing strategy. It is often misunderstood or looked at as something only a Fortune 500 company should be doing. These are big misconceptions, which hopefully I can shed some …
